This is about as far as I get with radio jargon. Dr Strangelove, with his more recent commercial radio background than mine, can talk at length about "dry sweepers”, “donuts" and "rolling crunches". No idea what this means but a casual ear on the opposition tells me these terms serve to suck the life out of it and render it bland and anodyne.
Destination reached and car unloaded, I turned round and headed back. This time in daylight.
Rich pickings for the 2011/12 Truckwriting season. In a few miles I saw two RTNH's and one "Ride the Night Horse" on trucks. The word is out and I drove rest of the way with a broad grin on my face.
Then more chores. Although the Dark Lady is doing the lion’s share, I have a few things to do which included buying and delivering a train ticket to a friend who works in a swanky advertising agency.
I even got to have a quick look round. There were all sorts of creative types hard at work, every one of them on a laptop. There were other parts to their office including a room full of amps and guitars (maybe to make jingles) and a pool table (no idea why that was there). However, my favourite room was small and dimly lit and the Walls were papered with pictures of camels. Apparently they help the creative process. I am going to insist that Dr Strangelove sources one. Alive, dead and stuffed or a cardboard cut-out. Check out the programme and see if we sound more creative,
No comments:
Post a Comment